Project Overview
Persimmon Woods Golf Club partnered with Capstone Hospitality to revitalize its membership strategy and brand presence placing its core strength, championship golf, at the center of a forward-looking campaign. The club, a golfer’s haven known for its challenging layout and pure golf experience, had not updated its media in over seven years. Recognizing the need for modern storytelling and visual engagement, Capstone provided a complete overhaul of Persimmon Woods’ visual identity.
Make it stand out
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
Visual Storytelling for a Modern Golfer
Capstone coordinated a comprehensive media shoot capturing:
All 18 holes via drone flyovers
Full coverage of the club’s expansive and beautifully maintained practice facilities
The clubhouse, bar, and dining areas in action
Vibrant photography to highlight the member experience and natural course beauty
This library of professional imagery and video is being integrated into a brand-new website and forms the foundation of targeted social media content and membership campaigns. By focusing on the true essence of the club—its unmatched golf offering—Capstone is elevating Persimmon Woods to compete as one of the top private golf experiences in the Midwest.