Asked often, answered plainly
Every answer below comes from real conversations with GMs, boards, and membership directors. Prefer to talk it through? Call (904) 431-0665.
Working with Capstone
Capstone Hospitality is a membership sales and marketing firm for private clubs. We provide on-site membership sales directors, remote membership sales teams, full-service membership marketing, Drive CRM, executive placement, and aerial media production for golf, country, yacht, and city clubs across North America.
We combine professional sales execution with data-driven marketing: dedicated sales talent, on-site or remote, works every prospect through a proven playbook, while our marketing team fills the pipeline with qualified inquiries, all tracked in real time in Drive CRM.
Golf and country clubs, yacht clubs, city and athletic clubs, resort communities, and developer-owned properties, member-owned and investor-owned alike, across North America.
On-site membership sales places a full-time, Capstone-managed sales director physically at your club. Remote membership sales delivers the same playbook, lead response, qualification, follow-up, and tour booking, from Capstone’s team at a lower cost, ideal for clubs that do not need a full-time on-site hire.
Start with a free consultation. We will review your market, current membership performance, and goals, then recommend the right mix of sales, marketing, and technology for your club.
On-site sales places a dedicated membership sales director at your club to handle all sales activity in person. Remote sales gives you a Capstone director who runs the same process from our team, without an on-site presence, with regular updates and reports to your club.
We begin with a club analysis and a competitive analysis of your market, then present a custom strategic plan. Once approved, we assign your director and start executing within weeks.
Results vary by club and market, which is why every plan is custom. Published case studies range from a 660 percent year-one sales increase at a rural partner club to a record year of more than 90 sales and $1.4 million in initiation fees at a North Florida club.
Schedule a consultation. We will walk you through the process, answer your questions, and see if your club is a fit.
Yes. Drive is designed to be intuitive, with a straightforward interface that lets you quickly access leads, tasks, email, and reports.
Yes. Drive is flexible and supports the sales process for Golf, Social, and any other club-specific membership offering.
Your data is protected with modern encryption and security protocols, and we keep it compliant with industry standards.
Yes. Drive includes integrated email marketing so you can send personalized blasts, schedule follow ups, and track communication history in one place.
Contact us to schedule a demo. We will walk you through the platform and its features.
Digital advertising, website design, landing page design, drone photography and video, search and AI visibility (SEO and AEO), and creative production. Each plan is scoped to your club's goals and budget.
Answer engine optimization makes your club the answer when a prospect asks an AI tool like ChatGPT, Google AI Overviews, or Perplexity for the best private club in your area. It builds on SEO with clear, well-structured information about your club that those tools can read and cite.
A landing page is built for one audience and one action, such as booking a tour. It removes distractions, matches the ad the prospect clicked, and gives us a clean way to test and improve conversion.
It generates qualified leads, showcases the club, and improves your image with the audience you want. Paired with a Capstone sales director, those leads convert.
It varies with your goals, budget, and season. Some campaigns are event driven and short. Membership lead generation typically runs continuously.
Contact our team. We will audit your current presence and come back with a plan.
General Manager, Controller, Golf Professional, and Food and Beverage Director are the core roles. We can help with other positions as well; just ask.
We conduct a thorough search for candidates that fit your club's culture, then present three qualified candidates for your consideration.
You are covered. If the original hire does not meet expectations, we assist in finding a replacement at no extra cost for up to 12 months.
Contact us with the role and your timeline. Our recruiting team will take it from there.
Golf and country clubs, yacht clubs, resorts, and luxury hospitality properties across the country. You receive high-resolution photography and edited video, formatted for marketing, web, and social.
Yes. Aerial footage of construction progress makes compelling content for members and prospects, from early stages through the grand opening.
Ask us directly
If your question is not covered here, schedule a free consultation or call (904) 431-0665. A real person answers, typically within one business day.