Real estate agents are already selling your club’s lifestyle. Are they saying the right things? Learn how to turn realtors into powerful membership referral partners with a simple outreach strategy, clear communication, and a personal touch.

In this case study, we highlight how Capstone Hospitality helped a North Florida golf club turn short-term demand into long-term success. With over $1.4 million in projected initiation revenue for 2025 and more than 90 new members, the club leveraged strategic sales planning, local partnerships, and targeted marketing to achieve its strongest year in history.

Pricing your club’s membership is about more than just covering costs. It's about shaping perception, building value, and guiding decision-making. In this blog, we explore the psychological factors that influence how prospects respond to pricing — and how your club can use them to improve conversions without relying on discounts.

In Spring 2025, a partner club in Virginia partnered with Capstone Hospitality to run a fully remote sales and marketing program. In just five months the club sold 82 new memberships, increased total initiation fees for the period by about 140 percent, and raised average initiation fee per sale by about 149 percent. All sales were executed without an on site director through a digital first strategy, centralized lead handling, and Capstone’s DRIVE CRM. With a 26.2 percent lead to tour rate and a 66.4 percent tour to sale rate, performance outpaced industry norms and set the stage for a formal waitlist and a thoughtful dues increase plan for 2026.

Discover 10 innovative strategies to boost membership sales for private clubs, including personalization, digital marketing, referral programs, and exclusive perks. Transform your club’s growth with actionable insights designed for sustainable success.

Transform your golf or country club’s construction progress into captivating marketing content with professional drone photography and videography. From documenting the early stages to showcasing the grand opening, aerial footage provides a unique perspective that excites current members and attracts new prospects. Discover how high-quality visuals can tell the story of your club’s transformation and help you stand out from the competition.

A/B testing is a simple yet powerful tool for increasing membership sales in private clubs. By testing different headlines, offers, and call-to-actions, clubs can make data-driven decisions that optimize their marketing efforts and boost conversions. Learn how A/B testing can help your club attract more members and enhance your sales strategy.

In today’s competitive landscape, country clubs must leverage Google Ads to attract new members and promote events. This blog outlines actionable strategies, including keyword optimization, targeting options, and budget planning, that can help elevate your club’s digital presence and maximize your marketing ROI.

In today’s competitive market, traditional sales tactics aren’t enough to close membership deals. Storytelling has emerged as a powerful strategy to connect with potential members on an emotional level, making your offer more compelling. In this blog, we explore seven proven storytelling techniques that can transform your membership sales approach. From leveraging member success stories to creating data-driven narratives, these methods will help you build trust, demonstrate value, and drive conversions. Whether you’re managing a country club or a subscription service, these insights will elevate your sales strategy and help you achieve lasting success.

In today's competitive market, traditional membership sales methods may fall short. At Capstone Hospitality, we recognize the need for innovative strategies to attract new members. Our latest blog post, "Unlocking Membership Growth: 10 Creative Lead Generation Ideas for Boosting Sales," delves into ten inventive ways to enhance your membership sales. From leveraging social media contests and creating compelling referral programs to engaging local influencers and utilizing data-driven marketing, we provide actionable insights and proven strategies. Discover how to optimize your website, host exclusive events, and implement effective email marketing campaigns to attract high-quality leads. Read on to learn how these creative approaches can help you grow your membership base and achieve success.

Unlock the potential of your country club by gaining valuable insights from surveys and feedback forms. This comprehensive guide explores the importance of these tools, addresses common questions, and provides actionable strategies to enhance member satisfaction and drive growth. Learn how to design effective surveys, ask the right questions, encourage participation, and act on feedback to create a superior member experience and stay ahead in the competitive landscape.