Capstone provides dedicated membership sales directors for private clubs, on site at your club or remote through our team, backed by proven strategy, marketing, and Drive CRM. 50,000+ memberships sold at more than 145 partner clubs.
One partner for the whole membership operation
Sales leadership on the ground, software that keeps score, marketing that fills the pipeline, and the executive hires that hold it all together.
Membership Sales
Drive CRM
Membership Marketing
Executive Placement
From historic golf clubs to luxury resorts and exclusive yacht clubs. Capstone accelerates growth for clubs who demand excellence.
DJI · 400 ft AGL · Capstone CreativeNumbers, spoken plainly
The portfolio, and the published case studies behind it. Every engagement is measured in Drive CRM and reported to your board.
Portfolio totals and published case-study results. Individual results vary by market and engagement scope.
White label, embedded in your club
Whether on-site or remote, our directors are immersed in your culture. An extension of your team, not a vendor.
An on-site director stationed at your club learns member names and sits in the staff meeting. Remote sales runs the same process from our team, without the overhead of a full-time hire.
Club analysis, competitive market analysis, and member behavior tracking come before a single call is made. Strategy is custom to your club and community.
Tours, conversions, and retention tracked in real time in Drive CRM. Your board sees the same numbers we do.
Year one restores momentum. Year two builds the waitlist. Our average partner sees a lift in tours, conversions, and long-term retention.
Clubs that made the call
"In five months we sold 82 new memberships without an on-site director. The process, the follow up, the reporting: it all just ran."
"Capstone understood the culture of the club before they wrote a single email. Twelve months later we had a waitlist."
