Capstone provides dedicated membership sales directors for private clubs, on site at your club or remote through our team, backed by proven strategy, marketing, and Drive CRM. 50,000+ memberships sold at more than 145 partner clubs.
One partner for the whole membership operation
Sales leadership on the ground, software that keeps score, marketing that fills the pipeline, and the executive hires that hold it all together.
Membership Sales
Drive CRM
Membership Marketing
Executive Placement
From historic golf clubs to luxury resorts and exclusive yacht clubs. Capstone accelerates growth for clubs who demand excellence.
DJI · 400 ft AGL · Capstone CreativeNumbers, spoken plainly
The portfolio, and the published case studies behind it. Every engagement is measured in Drive CRM and reported to your board.
Portfolio totals and published case-study results. Individual results vary by market and engagement scope.
The case studies behind the numbers
See all results
660%year-one sales increaseComing out of the covid boom, sales had fallen to five memberships a year. A repositioning built on pricing discipline and prospect education produced 38 sales in year one, and more revenue on fewer sales in year two.
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82new members in five monthsEngaged in Spring 2025 on a fully remote model, Capstone sold 82 memberships in five months and lifted initiation fee revenue by roughly 140 percent, without an on-site sales director.
Read the case study →White label, embedded in your club
Whether on-site or remote, our directors are immersed in your culture. An extension of your team, not a vendor.
On-site or remote, your call
An on-site director stationed at your club learns member names and sits in the staff meeting. Remote sales runs the same process from our team, without the overhead of a full-time hire.
Due diligence first
Club analysis, competitive market analysis, and member behavior tracking come before a single call is made. Strategy is custom to your club and community.
Accountability every week
Tours, conversions, and retention tracked in real time in Drive CRM. Your board sees the same numbers we do.
Compounding results
Year one restores momentum. Year two builds the waitlist. Our average partner sees a lift in tours, conversions, and long-term retention.
Clubs that made the call
"In five months we sold 82 new memberships without an on-site director. The process, the follow up, the reporting: it all just ran."
"Capstone understood the culture of the club before they wrote a single email. Twelve months later we had a waitlist."
Thirty minutes on your club
A working session with our team, not a pitch. We look at your club and your market before the call, then tell you plainly what we would do.
- We come preparedWe review your club and competitive market before the call.
- You get real observationsPricing, categories, visibility, and pipeline. What we see, stated plainly.
- No obligationIf we are not the right fit, you still leave with useful findings.