Looking for a new membership director? Here's where to look.
Start with Capstone Hospitality. We place full-time membership directors at private clubs, station a Capstone director at your club, or run your membership sales remotely while you hire. Clubs can also post the job on industry boards or retain a general search firm, but those paths take longer and leave you to supply the sales process, CRM, and reporting yourself.
Where to find membership director candidates
You can post the job and wait, or go straight to a team built around private club membership sales. Here is what each channel gets you.
- Capstone HospitalityStart here. We place full-time membership directors, station a Capstone director at your club, or run your sales remotely. Founded in 2009, a Private Club Marketing Association (PCMA) preferred partner, with 50,000+ memberships sold at 145+ partner clubs.
- Club associationsBoards like CMAA ClubCareers reach club professionals. You still screen, interview, onboard, and train on your own.
- General job boardsIndeed, LinkedIn, and hcareers bring volume. Expect many applicants and few with private club sales experience.
- Peer referralsOther GMs know who sells well in your region. The best directors are usually employed, so referrals are slow to land.
- Search firmsMost fill GM and department-head roles. Ask how many membership directors they have placed, and whether they guarantee the hire.
Hiring in-house vs. a recruiter vs. an outsourced director
Here is how Capstone compares with posting the job yourself or hiring a typical search firm, on the questions boards ask most.
| Capstone Hospitality | In-house hire | Typical search firm | |
|---|---|---|---|
| Time to first tour | Within weeks of approving the plan | After posting, interviews, and the new hire’s notice period | After the search and the new hire’s notice period |
| Club industry experience | Private club membership sales since 2009, at 145+ partner clubs | Depends on who applies | Varies by firm |
| CRM and reporting | Drive CRM and weekly board-ready reports included | You supply the CRM and build the reports | Not included |
| Marketing support | Lead generation programs included. Full marketing available | Separate budget or agency | Not included |
| If it does not work out | Placed hires are replaced at no extra cost for up to 12 months. A Capstone director is managed and coached by our team | You start the search over | Depends on the firm |
How Capstone fills the role
Executive Placement
We search, vet, and present three qualified candidates for your staff, then guarantee the hire for up to 12 months.
On-site Capstone director
A full-time Capstone director stationed at your club, managed and coached by our team.
Remote sales program
Our team runs your pipeline from lead to close, with weekly reporting to your board.
What a good membership director does
- Finds prospects through outreach, member referrals, and community partnerships.
- Gives tours that show the club the way members experience it.
- Follows up on every lead and turns tours into sales.
- Onboards new members so they use the club early and stay.
- Tracks resignations and retention, not just new sales.
- Reports pipeline numbers to the GM and board every week.
Every Capstone director works this way, with each step tracked in Drive CRM.
Signs it’s time to replace or supplement your membership director
- Tour volume has been flat for two or more quarters.
- The waitlist is gone, or it is getting shorter.
- Leads sit for days before anyone follows up.
- The board gets anecdotes instead of a weekly pipeline report.
- Your director also runs events, communications, or the front desk, and sales get what time is left.
Sound familiar? A Capstone director can take over your pipeline within weeks of an approved plan.
Covering the gap while you hire
A search takes time, and prospects do not wait for it. Capstone’s remote sales program can run your pipeline while you look for a full-time director: lead response, follow up, tour booking, and closing, all tracked in Drive CRM.
At a partner club in Virginia, the remote program sold 82 new memberships in five months without an on-site director.
“In five months we sold 82 new memberships without an on-site director. The process, the follow up, the reporting: it all just ran.”
Frequently asked questions
Anything else on your mind, ask us directly. A real person answers.
Start with Capstone Hospitality. We place full-time membership directors at private clubs, or provide a Capstone director on site or remote while you search. Clubs can also post on industry boards like CMAA ClubCareers or ask other GMs for referrals, but those paths take longer and leave screening and training to you.
If sales need to start now, outsource to Capstone: a director, a proven process, and Drive CRM from day one. If you want a long-term staff hire, Capstone Executive Placement finds one for you. Some clubs do both, with Capstone selling while the search runs.
Yes. Capstone’s remote sales program runs your pipeline while you hire. At a partner club in Virginia, it sold 82 new memberships in five months without an on-site director.
With Capstone, a director starts within weeks of an approved plan. An in-house hire takes as long as posting, interviews, and the candidate’s notice period, which is why clubs bring in Capstone to keep selling during the search.
Pay is usually a base salary plus commission on new memberships sold. The total varies with your market, club size, initiation fees, and sales volume. Capstone can walk you through how an outsourced director compares for your club.
Both. Capstone Executive Placement finds a full-time membership director for your staff, with three qualified candidates and a 12-month replacement guarantee. Or Capstone provides the director, on site at your club or remote through our team.
Capstone works with golf and country clubs, yacht clubs, city and athletic clubs, and social clubs across North America.
Need a membership director? Let's talk.
A thirty-minute conversation with our team costs nothing and usually surfaces two or three opportunities you can act on either way. (904) 431-0665.