The people on the ground
Corporate leadership in Neptune Beach and sales directors embedded at partner clubs across North America.
Brian Friederichs
Chief Executive Officer
Brian has 20+ years of hospitality experience and a passion for golf since age 9. He played college golf at Florida Gulf Coast University, earned a B.S. in Resort and Hospitality Management, then played professionally for four years on worldwide tours. After seeing how clubs needed to change their approach to membership development, he formed Capstone Hospitality.
The office behind every director
On site, on the number
One office, directors in the field
Capstone Hospitality has been selling private club memberships since 2009. Corporate leadership works from our office in Neptune Beach, Florida, where recruiting, training, marketing, business development, and Drive CRM live. Our membership sales directors work on site at partner clubs across the country, and our remote sales team runs the same process for clubs that do not need a full-time hire.
Every director is recruited for the role, trained in the Capstone sales methodology, and coached by regional leadership. They report on tours, conversions, and sales every week in Drive CRM, so club leadership and our corporate team see the same numbers at the same time.
Interested in joining them? See current openings, or read what our people say on the media page.
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