Privacy Policy
Capstone Hospitality LLC (“Capstone,” “we,” “us,” or “our”), provides this notice to explain how we collect, use, process, disclose, and retain your Personal Information (“Privacy Policy”) when you use our website, https://www.capstone-hospitality.com/ (the “Site”) and our membership sales management software, Drive (the “Software,” and together with the Site, the “Services”). By accessing and using the Services, you acknowledge that you have read, understood, our Privacy Policy and consent to Capstone’s collection and use of your information as described in this Privacy Policy. To make this notice easy to find, we’ve made it available on our homepage and at every point where personally identifiable information may be requested.
Revisions to this Privacy Policy
We may change this Privacy Policy from time to time. If we make changes, we will notify you by revising the date at the top of this Privacy Policy. If we make material changes to this Privacy Policy, we will provide you with additional notice (such as adding a statement to our Site’s homepage or notifying you via email). We encourage you to review this Privacy Policy regularly to stay informed about our information practices and the choices available to you.
How We Collect Your Information
We collect information that you provide to us through the Services directly or automatically. You are not required to provide any personal information on the Services unless you choose to provide your name, mailing or email address or other information you may wish to provide, whether during a visit to the Site or during your use of the Software. If you provide your email address or other contact information, you may receive emails from us or be contacted by a Capstone representative to follow up on your interest or questions.
The Information We Collect
In this Privacy Policy, “Personal Information” means any information that is related to an identified or reasonably identifiable natural person, or as otherwise defined under applicable law. The types of Personal Information we collect about you depend on your interactions with us. In this section, we describe the categories of Personal Information we collect and the sources of this Personal Information.
The types of Personal Information collected on our Services are:
Profile Data. We collect information you provide to us in connection with an account or profile, such as when you register for an account as an Authorized User of our Software, create a profile, participate in our membership sales programs, or fill out a form. Examples of profile data we may collect include your name, email address, phone number, mailing address, account login name and password.
Communications Data. We collect information when you communicate with us on our Services, such as when you request additional information about products or services, interact with our customer service team or membership sales management team or sign up to receive our email newsletters or marketing messages. Examples of such data may include your contact information, the date and time of your communications, and the content of your communications.
User Content. We collect any other information or content you provide to us, such as when you provide design or product feedback, make other submissions to us, participate in any of our trainings, either virtually through our Software or in person, or use other features of our Services that may be offered from time to time, which may require the collection of certain Personal Information in order to utilize the features. Examples of user content may include information about your use of the Software, feedback, preferences, text, images, and any other Personal Information you choose to provide in your interactions with us.
Personal Information We Collect Automatically
Additionally, we automatically collect certain Personal Information when you access and use our Services. The types of information we collect may include:
Device and Network Data. We collect certain information about the device you use to access our Services. Examples of such data include your device’s hardware model, browser type, IP address, operating system version, language settings, unique device identifiers, advertising identifiers, serial numbers, device motion data, screen resolution, usage and traffic data, how your device interacts with the Services, network information, and mobile network data.
Usage Data. We collect information about your activity on our Services via log files, cookies, web beacons, and other tracking technologies. Examples of such data include your access dates and times, pages or screens viewed, how long you spent on a page or screen, the routes by which you access our Services, searches you conduct on the Services, information about your activity on a page or screen, app crashes and other system activity, your use of any hyperlinks available within our Services, information about your interactions with our emails, your Internet service provider (ISP), Mobile Advertising ID, media access control (MAC) address, and identifiers associated with browser cookies, web beacons, and similar technologies we deploy on our Services.
How We Use Your Information
We collect and use Personal Information for various purposes, including to:
Provide Products and Services. Provide, administer, deliver, customize, support, maintain, and improve our products, events, services, and membership sales and membership sales training programs;
Complete Transactions. Complete the transactions you request, perform our contractual obligations, and as otherwise anticipated within the context of our ongoing business relationship;
Manage Accounts. Create and manage your online accounts and profiles;
Service Communications. Send communications related to your account, and to your participation in membership sale training programs;
Respond to You. Respond to your requests and any other communications from you, including to provide customer service;
Advertising and Marketing. Send advertising or marketing communications about products, services, offers, promotions, rewards, and provide news and information that we believe may be of interest to you;
Research and Development. Conduct research and development;
Safety and Security. Detect and protect against malicious, deceptive, or illegal activity, including fraudulent transactions, error, negligence, and breach of contract, security incidents, and harm to the rights, property or safety of our clients, our employees, or others;
Troubleshooting. Debug, identify, and repair errors that impair existing intended functionality of our Services;
Corporate Transactions. We may process Personal Information in the context of corporate acquisitions, mergers, or other corporate transactions;
Your Consent. We may process your Personal Information in accordance with your consent, or when you intentionally direct or instruct us to do so;
Comply with Legal Obligations. Comply with our legal or regulatory obligations, including our tax obligations and those related to the prevention of fraud and money laundering, and those required for you to benefit from rights recognized by law, or any regulatory requirements or provisions; and
Reasonable Other Purposes. As permitted by applicable law, carry out certain short-term activities and other reasonable purposes related to the products or services you purchase from us or your ongoing relationship with us. Where required by applicable law, Capstone will provide a notice of such data processing prior to using your Personal Information for such purposes.
Information Security
We recognize our obligation to keep information about your company secure and confidential. It is important for you to know that we do not sell your information to anyone. We restrict access to non-public Personal Information about your company to those representatives and employees who need to know that information to provide products or services to you. We also maintain physical, electronic, and procedural safeguards to guard your non-public Personal Information. We share Personal Information only with partners who use this data to assist us in our data management needs.
Retention of Personal Information. Our retention periods for Personal Information are based on business needs and legal requirements. We store Personal Information associated with your account for as long as your account remains active. If you close your account, we will delete your account data within the applicable regulatory timeline. We retain other Personal Information for as long as is necessary for the processing purpose(s) for which we originally collected it and for other business purposes explained in this Privacy Policy. For example, we may retain certain transaction details and correspondence until the time limit for claims arising from the transaction has expired. In addition, we retain your email address and information about your communications preferences to ensure that we can honor those preferences.
Disclosure of Personal Information
We disclose Personal Information to the entities and for the purposes described below:
Service Providers. We disclose Personal Information to unaffiliated companies or individuals we hire or work with that perform services on our behalf, including customer support, web hosting, information technology, payment processing, product fulfilment, marketing and database management, direct mail and email distribution. These service providers and contractors have access to Personal Information in order to perform services for us.
Contractors and Third-Party Partners. We disclose Personal Information to unaffiliated companies or individuals we partner with to provide certain products, services, or experiences to you.
Corporate Transaction. Personal Information may be disclosed or transferred as part of, or during negotiations of any purchase, sale, lease, merger, amalgamation, or any other type of acquisition, disposal, securitization or financing involving Capstone.
Professional Advisors. We disclose Personal Information to our legal, financial, insurance, and other advisors in connection with the kinds of corporate transactions described above or in connection with the management of all or part of Capstone’s business or operations.
Law Enforcement Authorities and Individuals Involved in Legal Proceedings. We disclose Personal Information when we believe doing so is reasonably necessary to comply with applicable law or legal process (including an enforceable request from authorities), or to protect the rights, property, or personal safety of Capstone, our users, clients, employees, or others.
Your Consent or at Your Direction. We disclose Personal Information, such as profile data and communications data, to third parties when we have your consent or direction to do so.
Aggregated, Anonymized or De-identified Data. We may also disclose aggregated, anonymized, or de-identified information, which cannot reasonably be used to identify you. Capstone processes, maintains, and uses this data only in a de-identified fashion and will not attempt to re-identify such data, except as permitted by law.
Your Privacy Rights
Access, Correction, Portability, and Deletion. Depending on where you reside, you may have the right to (1) request to know more about and access your Personal Information, (2) request deletion of your Personal Information, (3) request to transfer your Personal Information to a designated third-party and (4) request correction of inaccurate Personal Information.
Cookies and Similar Tracking Technologies. Like many websites, Capstone uses cookies to analyze visits to our websites and emails and help us improve our website, services, and marketing campaigns. Most web browsers are set to accept cookies by default. If you prefer, you can usually set your browser to remove or reject cookies. Please follow your browser’s process for doing so. Please note that if you choose to remove or reject cookies, this could affect the availability and functionality of our websites.
Marketing Communications. You may opt out of receiving promotional communications from us by following the instructions in those communications, or by logging into your online account on the Software and changing your communications preferences, or contacting us directly. If you opt out, we may still send you non-promotional communications, such as those about your account or our ongoing business relations.
Third-Party Websites
Capstone may contain optional links to partners and third-party internet sites and services that may collect data from you or your computer. Please be aware that if you choose to leave our site via a link, Capstone assumes no responsibility for the privacy practices or the content of other websites.
Children’s Privacy
Protecting the privacy of the very young is especially important. For that reason, we never collect information at our website from those we actually know are under 13, and no part of our website is structured to attract anyone under 13.
Contact Us
Should you have other questions or concerns about this Privacy Policy, please contact us at:
Address: 256 3rd Street, Neptune Beach, Florida 32266
Phone: (904) 431-0665
