Results you can take to the board
Published engagements across very different markets, one process. Most clubs stay anonymous, the numbers do not.
660%year-one sales increaseComing out of the covid boom, sales had fallen to five memberships a year. A repositioning built on pricing discipline and prospect education produced 38 sales in year one, and more revenue on fewer sales in year two.
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870%year-one initiation revenue increaseIn 2020 the club recorded 61 sales and $58,225 in initiation fee revenue, with no formal sales strategy in place. Five years of on-site sales leadership produced an average annual revenue increase of 135.6 percent.
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$1.4M+projected 2025 initiation fee revenueMost clubs watched pandemic-era demand fade. This club closed 80 sales and $1,189,750 in initiation revenue by October 2025, projected past $1.4 million by year end, surpassing even the 2020 and 2021 peaks.
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82new members in five monthsEngaged in Spring 2025 on a fully remote model, Capstone sold 82 memberships in five months and lifted initiation fee revenue by roughly 140 percent, without an on-site sales director.
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505%increase in initiation fees soldHawks Ridge Golf Club is a privately-owned club located outside of Atlanta, Georgia. Known for their excellent golf, dining and events, the club has been recognized in Golf Digest’s “100 Greatest” and “Best Courses in…
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Your club could be the next case study.
A thirty-minute conversation with our team costs nothing and usually surfaces two or three opportunities you can act on either way.