High Meadows Country Club | Drone Photography
Location: Roaring Gap, NC
Project Overview
Capstone Hospitality partnered with High Meadows Country Club to enhance its brand visibility through premium drone photography and videography. Due to the club’s remote location, building brand awareness had been a persistent challenge. Our objective was to visually capture the unique character and beauty of the club, leveraging high-quality media assets to elevate its presence across digital and traditional marketing channels. The project included a curated series of dynamic videos and compelling aerial photography, designed to attract attention and spark interest from prospective members.
Objectives
The primary goal of Capstone Hospitality’s engagement with High Meadows Country Club was to develop and implement a comprehensive visual content strategy that would drive sustained brand awareness and member interest over a 12-month period. Specific objectives included:
Elevate Brand Awareness: Overcome geographic challenges by capturing and sharing the distinctive charm of the club through compelling visual storytelling.
Produce a Year-Round Content Library: Create a robust portfolio of photo and video content to support ongoing digital and print marketing efforts throughout the calendar year.
Tell the Unique Story of High Meadows: Highlight the club’s defining characteristics, such as its handcrafted tee markers, custom pin flags, and intricate wooden carvings found throughout the community, to set it apart from traditional clubs and spark emotional connection with prospective members.
Enhance Engagement Through Video: Develop short-form and long-form video assets that celebrate the club’s atmosphere, amenities, and craftsmanship, building a narrative that resonates with viewers online and offline.
Areas Captured
To showcase the full scope of High Meadows Country Club’s amenities and atmosphere, Capstone Hospitality conducted an extensive visual documentation project across key areas of the property. Each space was strategically captured to highlight the club’s character, attention to detail, and lifestyle offerings. The areas included:
Golf Course – Aerial and ground-level shots highlighting course layout, scenic vistas, and unique design elements.
Clubhouse – Exterior and interior visuals that capture architectural charm and the welcoming ambiance of the club's hub.
Pickleball & Tennis Courts – Footage showcasing vibrant recreational activity and modern court facilities.
Pool Area – Lifestyle visuals featuring relaxation and family-friendly amenities in a scenic outdoor setting.
Neighborhood – Captured the surrounding community and its distinctive features, including local craftsmanship and carvings.
Dining Room – Elegant shots highlighting the member dining experience and the club’s refined culinary setting.
Bar – Showcased the bar’s social atmosphere and design as a central gathering space.
Practice Area – Covered members fine-tuning their game with attention to layout and amenities.
Short Game Area – Focused visuals on the dedicated space for chipping, pitching, and bunker practice.
